October 22, 2020 | 9:00am - 11:00am
The programmatic industry is maturing fast, but is still plagued by some serious issues, such as fraud, transparency and brand safety, to name but three. In short, advertisers and their agencies need to be reassured that the money they spend on programmatic will deliver ads that are seen by humans, in brand-safe environments, and that budget allocated to media will go to media, and not be swallowed up by an opaque mass of middlemen.
Alongside the challenges though, there are also opportunities, as new channels, such as Digital Out of Home, Connected TV and Audio open up to programmatic. At the Programmatic for Brands Masterclass, you will hear from programmatic experts about how to solve the issues and leverage the opportunities, and how to find new ways of targeting consumers in a post-cookie, post-GDPR world.
Our events are free to join online, for senior brand delegates from all sectors, who want to take their mobile and app marketing efforts to the next level.
Registering only takes a few seconds - just enter your work email to get started. Upon registration, we will check your details and confirm your place.
Registration is free for senior marketers from leading brands - please contact us for more info.Register Now