November 20, 2019 | 1:30pm - 5:30pm
470 7th Ave, New York, New York, 10018
The programmatic industry is maturing fast, but is still plagued by some serious issues. For advertisers these are around fraud, transparency and brand safety, to name. In short, advertisers and their agencies need to be reassured that the money they spend on programmatic will deliver ads that are seen by humans, in brand-safe environments, and that budget allocated to media will go to media, and not be swallowed up by an opaque mass of middlemen.
Publishers, meanwhile, are having to learn how to operate in a post-GDPR, post-cookie world. Fraud is also a serious issue for the sell-side, yet many publishers have yet to adopt ads.txt, which offers reassurance to advertisers and their agencies that they are buying authentic publisher inventory.
Alongside the challenges though, there are also opportunities, as new channels, such as Digital Out of Home, Connected TV and Audio open up to programmatic.
At the Programmatic Masterclass, you will hear from programmatic experts about how to solve the issues and leverage the opportunities, and how to find new ways of targeting consumers in a post-cookie, post-GDPR world.
Sign up for the Programmatic Masterclass today to experience first-hand our unique blend of formal presentations and in-depth round table discussions that delivers more learning and insight than you would think possible from a half-day event.
Our events are free to attend for senior brand delegates from all sectors who want to maximise the programmatic opportunity.
Dave Pond is Head of Media Strategy and Operations at BuzzFeed where he manages the company’s programmatic strategy, media planning, and data partnerships. Since joining BuzzFeed in early 2019, Pond has overseen the development of new ad products, technology, and audience data systems for BuzzFeed’s evolving programmatic inventory. Pond was previously the General Manager of Display & Programmatic at Vox Media where he worked across display and programmatic revenue operations. He graduated from Moore School of Business at U. of South Carolina with degrees in Finance and Economics and lives in New York City.
Jay Glogovsky is the Sr. Director, Revenue Analytics & Operations at The New York Times. Before that he led revenue and data operations at VICE Media LLC, managing a data science team and digital monetization strategies. He spent +5 years at The Weather Company, working in Digital Yield, Programmatic Operations, and Ad Operations. In that role, he oversaw revenue management and digital optimizations.