November 20, 2019 | 1:30pm - 5:30pm
470 7th Ave, New York, New York, 10018
The digital advertising world has gone programmatic. Every year, an increasing amount of total ad inventory is traded programmatically. But while in some ways the programmatic industry looks mature, in other respects, it’s still evolving, as header bidding replaces the waterfall and Private Marketplaces become the norm.
At the Programmatic Masterclass, we will look at these developments in detail, through quick-fire presentations from industry experts, followed by in-depth round table discussions. Whatever questions you have around Programmatic, the Programmatic Masterclass is where you’ll find the answers.
The event is free to attend for senior, brand, publisher and agency attendees from all sectors who would like to learn more about the ever-increasing opportunities for their business.
Dave Pond is Head of Media Strategy and Operations at BuzzFeed where he manages the company’s programmatic strategy, media planning, and data partnerships. Since joining BuzzFeed in early 2019, Pond has overseen the development of new ad products, technology, and audience data systems for BuzzFeed’s evolving programmatic inventory. Pond was previously the General Manager of Display & Programmatic at Vox Media where he worked across display and programmatic revenue operations. He graduated from Moore School of Business at U. of South Carolina with degrees in Finance and Economics and lives in New York City.
Jay Glogovsky is the Sr. Director, Revenue Analytics & Operations at The New York Times. Before that he led revenue and data operations at VICE Media LLC, managing a data science team and digital monetization strategies. He spent +5 years at The Weather Company, working in Digital Yield, Programmatic Operations, and Ad Operations. In that role, he oversaw revenue management and digital optimizations.