March 11, 2020 | 1:30pm - 5:30pm
Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA
Programmatic for Publishers Masterclass
The programmatic industry has benefitted publishers in many ways, automating the way inventory is sold and opening up their inventory to new buy-side sources.
But challenges remain. Publishers are having to learn how to operate in a post-GDPR, post-cookie world. Fraud is another serious issue, yet many publishers have yet to adopt ads.txt, which offers reassurance to advertisers and their agencies that they are buying authentic publisher inventory.
Alongside the challenges though, there are also opportunities, as new channels, such as Digital Out of Home, Connected TV and Audio open up to programmatic.
At the Programmatic for Publishers Masterclass, you will hear from programmatic experts about how to solve the issues and leverage the opportunities, and how to maximise yield from your programmatic inventory.
Sign up for the Programmatic for Publishers Masterclass today to experience first-hand our unique blend of formal presentations and in-depth round table discussions that delivers more learning and insight than you would think possible from a half-day event.
Our events are free to attend for senior delegates from the publishing industry who want to maximise the programmatic opportunity.